PARITY | A Group 1001 Company

🚨 JUST RELEASED 🚨 From Moment to Mainstream: What International Consumers Really Think About Women's Sports Report 🌎📈️ Done in partnership with SurveyMonkey, this report is the largest global study on women’s sports fans. Here's just a glimpse at the insights from 14,000+ people across 7 countries: 👀 77% watch women's sports (only 8% less than men's sports) 🎥 64% believe there's not enough media coverage of pro women's sports 🦸♀️ 88% think pro women athletes are impactful role models Download the full report here 🔗 https://lnkd.in/eYCRDQGi And learn more about our partnership with SurveyMonkey and research here 🔗 https://lnkd.in/e9uJpzqX #MomentToMainstream #SurveyMonkeyxParity

ICYMI: 📊 Women’s sports isn’t ‘having a moment.’ It’s mainstream, new study shows, and more top stories.

Today Emma Hinchliffe of Fortune exclusively covered the results of our brand new study in partnership with SurveyMonkey. Her headline says it all: female athletes ARE the most effective influencers. In surveying >14,000 consumers across 7 countries on who's watching women's sports, why, and what they think of women athletes, the evidence is clear: women's sports isn't just having a moment -- it's mainstream. 3 stats to illustrate the point: 1️⃣ 73% of people watch women’s sports at least a few times a year, and a higher percentage of men watch women’s sports frequently than women. Fun fact: Australian men lead the way! 🇦🇺 2️⃣ Women’s sports fans are 2.8 times more likely to purchase a product recommended by a female athlete than by another type of influencer. This multiplier effect is highest among Germans, who are almost 5x more likely. 🇩🇪 3️⃣ 32% of women's sports fans are more likely to purchase from a brand that supports women's sports or partners with women athletes. That rises to 44% of U.S. female fans of women's sports. 💰 🏃♀️ 💪 Thank you Emma for shining a light on this mainstream cultural shift. I've included a link to the full report and some other fun reads in the comments. #sportsmarketing #sportsbiz #womenssports #influencermarketing

Like most athletes, "quit" isn't in Erin Shean - MBA, OLY, CPC's vocabulary. But as she climbed the corporate ladder post sports-retirement, she felt like something was missing. In this feature, Skyler Samuelson Espinoza uncovers why "quitting" was one of the best skills Erin could have ever learned, and how she's helping others do the same. 🏐👟🔗 https://lnkd.in/eP3ACSe3

ICYMI: ⚾️ Hawaii's Jocelyn Alo gets 1st hit with Savannah Bananas baseball team, and more top stories.

During our most recent webinar, goodr CMO Kelley Puckett shared the full-circle impact that investing in women's sports has had on her brand's customer base. 🔁 Check out all 10 Ways Women Athletes Can Boost Your Bottom Line here 🔗 https://lnkd.in/dtGqb_TH

Relive the best moments from Women with Drive presented by RBC Wealth Management! Swipe through our favorite memories. ➡️

Did you miss our our recent webinar, 10 Ways Women Athletes Can Boost Your Bottom Line? Don't sweat it! 😅 Rewatch on-demand 🔗 https://lnkd.in/dtGqb_TH or check out the blog recp 🔗 https://lnkd.in/dHjePFCw

ICYMI: 🏎️ Can Lia Block be the first U.S. woman driver in F1? and more top stories.

I've championed my worth across different sporting arenas, navigating negotiations and securing the partnerships that honor my dual contributions to athletics and bobsled. This type of self-advocacy is a celebration of breaking barriers and asserting value in the professional sports domain. This exemplifies the essence of the PARITY | A Group 1001 Company vision. Women's sports are a testament to strength, worth, and unparalleled value—not a charitable cause. This journey underscores the mission to elevate the narrative around women's sports, advocating for recognition, support and pay that mirrors our dedication and achievements. When people see these highlights and monumental moments in women's sports, they are witnessing far more than just the "moment". Each one is a narrative of resilience, innovation, and the milestones achieved through constant self-advocacy. How do you stand up for your worth, especially when charting unexplored territories in your field? Share your journeys of self-advocacy in sports or any professional sphere. Let’s empower each other through our stories. #ad #Parity #WomenInSports #Advocacy #SelfAdvocacy #WomenSupportingWomen #TheFirstAfrican